Privacy Statement

This Privacy Statement explains how we collect, store, use and protect personal data about you when you access (the "Website") and shop with us or otherwise provide your personal data to us including via our social media platforms.


When we talk about “Alwigs®”, or “we,” “us,” or “our,” in this privacy statement, we are talking about Alwigs Ireland™. Alwigs Ireland™, trading as Alwigs® (No. 677993) is an Irish e-commerce business that delivers our products directly to our customers, offering our customers a convenient way to shop for a wide selection of excellent quality wigs, hair extensions, hair pieces and more at reasonable prices. 


The sections below gives details of what we use your information for, why we do it and what allows us to do so legally:


When you use our website, we may collect your personal information such as your name, address contact details, payment details, the time and date you access the website and the time and date of a purchase. We may also store or retrieve information on your browser, mostly in the form of cookies. This information might be about you, your preferences or your device and is mostly used to make the website work as you expect it to (please see our Cookie Policy for more information).

What we do

Deliver items to you at your given address.

Process your payment information.

Allow you to register an account with us.

Manage cookies on our website.

Why we collect information

To ensure that you receive the items you have paid for.

To ensure we get paid for the items you buy, and to be able to issue a refund when necessary.

To save you preferences to make it easier for an optimised shopping experience with Alwigs®.

We use cookies to improve the experience of visitors to on website, analyse site usage and to assist in marketing our products.

Why we can legally collect information

When you purchase with us, you enter into a contract for sale and your personal details are needed to fulfil this contract.

We need the information to enable us fulfil our sales contract with you.

As a business, it is imperative that we make  sure you have an optimised and easy shopping experience.

We ask for your consent to use cookies.  


We collect basic personal information (name, contact details etc.) when you contact us directly. We record what you say to us if you contact us by email, phone, website chat or social media. We also record your IP address if you contact us through website and your social media account information when you contact us through our social media channels.

What we do

Respond to queries and complaints.

Review your previous orders.

Process requests for donations and sponsorship.

Receive incident reports.

Respond to data subjects rights requests.

Record your details when we are contacted on social media.

Why we collect information

To ensure our service to you is the best.

To enable us sponsor and/or donate to a good cause.

To enable us respond to complaints and queries.  

To enable us investigate incidents and document same.

To enable us implement your data protection rights.

To enable us assist in securing a product or service that you are dissatisfied with.

Why we can legally collect Information

To ensure you get the best experience in your dealings with Alwigs®.

We need to create the requisite paperwork when we make a donation or issue a sponsorship and we may need the information to facilitate this.

It is essential that we do this as a business.

Alwigs® has a legal obligation to do this.


Alwigs® use your information for customer insight and marketing purposes. In some cases we may purchase information from 3rd Parties, but this usually aggregated data and does not normally directly identify you. We will also keep a record of your social media account name and information you make available to us via your social media account settings when you connect your social media account to ours, by messaging us, liking or following a page, tagging us in post or commenting on our posts.

What we do

Using data from 3rd parties, we may collect information relating to customer address mapping and location analysis.

Customer and social media analysis.

Customer consent management.

Email, direct mail and text messaging marketing.

Analyse website browsing history & patterns, and ad effectiveness, also from 3rd party websites.

Run online and social media competitions.

Why we collect information

To enable us understand shopping patterns.

Too enable us reward loyal customers, analyse business performance and improve general customer satisfaction.

To ensure your consent preferences corresponds to our records.

To inform customers and subscribers of our promotions and offers.

To analyse the effectiveness of our ad campaigns.

To increase brand awareness and improve recommendations for improved/increased customer satisfaction.

Why we can legally collect information

It is imperative that we do this as a business.

It is imperative and relevant to our commitment to our customers that we do this in fulfilling our obligations to you.

We obtain your consent to send you marketing information and/or sentiment analysis.

It is imperative for Alwigs®, for increased brand awareness.


In some instances, we may process personal data such as name and contact details to address complaints or, in the unfortunate event that an accident occurs, details of accident and incidents, and where applicable, health related records.

We do this to investigate complaints and handle legal and/or insurance claims, to resolve complaints and ensure same complaints are not repeated. We also collect information to enable us seek/provide legal advice and protect Alwigs® against fraudulent claims. We are able to collect such information because of our legal obligations and it is important to the operation of our business that we do this, with the interests of all parties considered at all times.

For additional information, please contact out customer service team at


Alwigs® takes great care to ensure secure our website and all personal information. To ensure that we keep your information secure we use technical security measures such as encryption, access controls, firewalls and logging, and organisational security controls such as security policies and procedures, awareness training for employees and 3rd party vendor assessments.

To take full advantage of all security features, please use an up-to-date browser. To further ensure your personal information is safe, please note, we will never ask a customer to confirm any debit or credit card details via email.


To give you even more confidence in shopping online at we have introduced Verified by Visa and MasterCard® Secure Code™. These services enhance your existing card account against unauthorised use when you shop with us. To use this service, you must first register with the bank or other organisation that issued your card. We will take all commercially reasonable steps (including appropriate technical and organisational measures) to protect your personal data which you provide to us.

Whilst we do our best to maintain security within our Website and to safeguard your personal information, we cannot ensure or warrant the security of any information which you may transmit to us.


  • We may share your information externally with our core service providers where necessary. These include for example businesses and partners who help us provide our websites, pick and pack orders, make deliveries, print materials or provide customer support services.
  • We may need to share personal data in order to protect ourselves against fraudulent claims and to manage insurance and legal claims.
  • We may need to share personal data to support our IT system providers to keep our systems secure. Each of the external businesses we work with has been selected by us for their ability to provide what we need to our required specification, including their ability to handle sensitive data (like your personal information) securely and appropriately.
  • We may need to share personal data when we receive requests for information from government departments, the police and other enforcement agencies. If this happens, and there is a proper legal basis for providing your personal information, we will provide it to the organisation asking for it.
  • We may share your information with other partners when we have your consent to do so.


Our third party service providers who process your information on our behalf may transfer your information outside the European Economic Area (EEA). Where such transfers occur, it is our policy that: a) they do not occur without our prior written authority; and b) that an appropriate transfer agreement is put in place to protect your information. If you would like to find out more about any such transfers, please contact us at


Personal information may be processed with automated methods to understand whether you have been shopping recently or not, and which products you purchase or which you might be interested in hearing about in future.

This data may include things like your age, gender and purchasing history or preferences. When your Personal Data is processed in this way it is used in summarised (by which we mean anonymised and aggregated) business reports, or to tailor news, offers and promotions we feel you will find most relevant. For example, to advise you of a promotion, event or product launch.

This processing could determine whether or not you are included in tailored promotions or offers, or advised of relevant news, events or product launches.


  • We keep personal data for a variety of purposes and for a variety of time periods. The general guidelines for how long we keep personal data are based on what is necessary and proportionate in the operation of our business, taking into consideration how and why we collected it and with particular reference to legal obligations that apply to our business.
  • Where there is no legally defined time period for keeping data, we will keep your information for a time period based on relevant industry standards.
  • Where there is no relevant industry standard, we will use a time limit that allows us to serve you as customers but also ensures we don’t keep your personal information for longer than we need to.


  • You can ask us for a copy of the personal information we hold about you.
  • You can ask us about how we collect, share and use your personal information.
  • You can ask us to update and correct your personal details.
  • You can request that we restrict processing of your personal data in certain circumstances.
  • You can object to processing that is carried out where we have decided that it is important for us as a business (legitimate interests).
  • In certain circumstances, you may ask us to delete your personal information.
  • You have a right to move your information (your right to Portability). Where you have provided information in a structured, commonly used and machine-readable format we can share a digital copy of your information directly with you or another organisation.
  • You can object to any automated decision making, including profiling, where the decision has a legal or significant impact on you.
  • You have a right to request access to your personal information.
  • You can change your mind wherever you give us your consent and withdraw that consent, such as for direct marketing.

You can exercise any of these rights by filling out a request in our Privacy Portal or by contacting our Privacy Manager in writing by email or post using the details outlined below. When you contact us to ask about your information, we may ask you to identify yourself. This is to help protect your information.

Our email is  

Our registered address is:
Customer Service
Alwigs Ireland
PO Box 13336
South Cork DSU, 

Cork, Ireland.

If you wish to be removed from our email marketing list (opt-out), at any time, you can do so by clicking the "unsubscribe" link in any communication that we send, you can be removed from our SMS marketing list at any time by texting STOP as outlined in any communication that we send to you by SMS. To be removed from our direct mail marketing list at any time please contact Alwigs® customer service. Alternatively, you can update all of your communication preferences by contacting our customer services by email:

You also have a right to lodge a complaint with a supervisory authority. In Ireland this is the Data Protection Commission (DPC).

You can contact the DPC via their website:

If you are not a resident of Ireland you can find contact details for relevant supervisory authority for your country of residence here:


From time to time we may provide links to other sites. This privacy statement only covers our Website and any website that we own and control. It does not cover links to other sites nor information collected by parties that own and control those sites or their use of cookies when you visit another site.